Discovery
Understand the business requirements, audit and analyze current sites, systems, and processes, and uncover the pain points and needs of the target audience.
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Business onboarding
Experience audit
Map current processes
Site metrics & analytics
Stakeholder interviews
User research
Competitive review
Landscape analysis

Strategy
Synthesize the audience needs, key insights, and opportunities uncovered during discovery into an actionable experience strategy that brings to life the vision for the project as well as the best solution for development.
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Audience definition & needs
User journeys
Insights & imperatives
Experience principles
Concept & long-term vision
Experience strategy
Content strategy
Technical solution

Definition
Define and prioritize all possible features of the experience and the functional requirements. Design the initial creative foundation (voice, personality, look, feel, structure, concepts, and motion) to complete the framework for development.
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Creative foundation
Feature set
Functional requirements
User stories & sprint plan
Process flows
Site structure
Content taxonomy
URL migration plan

Creative development
Agile development process of creative sprints to build prioritized components. Test and learn throughout development to iterate and optimize design and code for future sprints.
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Low-fidelity sketches
Wireframes
Functional specifications
Interactive prototypes
Acceptance criteria
Quality assurance
User testing
Guidelines & training
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